Social Media Marketing Strategies To Improve Your Efforts

We all know about Social Media that either makes you a hero or a devil of someone’s life in just a few seconds. It is not only used for the personal communication but also has countless benefits to offer for the growth of your business. Their platforms like Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, Tumblr and many more are popular for their own reasons, therefore you have to be very attentive while working on them. For this, you just need full proof Social Media Marketing Strategies that accelerate your efforts and give refreshing results. So, take a look at some strategies you can try to improve your efforts in the upcoming year 2017. Create A Plan And Stick To It: If you want to get results from your strategies so the first and foremost thing you need to do is create a plan and stick to it. This is because a plan is a must to execute otherwise things get unorganized and you will never get the results what you actually look for. For this, you don’t need to climb the mountain, just think what your customers want, explore the new opportunities and plan accordingly.

Don’t Get Confused Between It’s Different Channels: Another important thing you need to do is to treat every social media channel as a separate entity and don’t mix match them with each other. This is because every channel has its own features and way of working. Likewise, Facebook is for people you used to know, LinkedIn is for you already know, Twitter is for you want to know and many more to define. The list of its different platform and their hidden objective is limitless and can help you to achieve new heights in your business.

Stay Active: The key to your success depends upon your engagement with your customers. It lets you connect with your target audience and give you the outcomes only if you stay active and update them timely. Your regular post gives your visitors a reason to follow you and stay tuned for you. Always keep in mind creating an account and leave it for months and then suddenly come and post will never give you the results, it only works if you constantly update it. Track And Talk: Last but not the least way to improve your Social Media Marketing Strategies in 2017 is by tracking the record of your customer, their taste, and preference and their feedback. You can even talk with them about all such topics, this may help you to improve yourself and make your customer feel that they actually value for your business.

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The Eurozone Train Wreck Continues Into 2017

The European Union seems to be trying to hold itself together, but it is indeed wobbling itself apart like an aircraft engine with an unbalanced propeller and the vibrations are getting worse reverberating from one side of the continent to the other, where no nation is spared from the challenges which await – so what can we expect in 2017 you ask?

Well, “Brexit” has already had some effect on Germany and other nations are considering similar exits from the EU, which could quicken its demise. The recent Italian vote was problematic as is the condition of the Italian banks. Remember when Greece got caught short? Do you remember in 2014 what was going on in the EU? Let me remind you quickly:

MSNBC Money “China, France drag on global manufacturing revival,” published on February 3, 2014, written by Jonathan Cable and Koh Gui Qing which stated; “Manufacturers around the world enjoyed a solid start to the year as order books swelled, surveys showed on Monday, though a struggle for growth in China and a downturn in France took the shine off the overall picture. Euro zone factories had their best month since mid-2011 and, with unemployment near record highs, increased headcount for the first time in two years. They were led by a sharp pick-up in Germany and a revival among the states on the region’s periphery. But France, the bloc’s second biggest economy, remained a drag on the region.”

As an example Greece, when they entered the EU they had a bad credit rating and any loans would of cost them a lot in interest, when they joined the EU they effectively got the same rate on loans as Germany who as you probably know are very stable in the financial sector, so Greece took loans out at low interest rates for years.

Yah, Greece has always been a financial disaster like Argentina or Zimbabwe… now it’s all gone sour they are left with huge debts and so on, Italy and Spain are in the same boat and seeing as the UK loaned ALOT of money to Spain and others we are massively exposed to the crisis. Spain for example has more empty property (new builds) than the ENTIRE USA.

Real estate tanked in Spain, we all read about that in the WSJ, few in the US realized it was that bad. In 2008 China was challenged even after their 2008 stimulus as their municipals did elaborate growth projects, building for the sake of it?

Remember the original plan for the EU was to introduce one currency (which they did) and then introduce a EURO Government to manage it, the second part never happened and now the backlash is huge, and it doesn’t really matter that the 2008 crisis started in the US. The EU wasn’t doing that well before the crisis. And we shouldn’t blame the US for the crash, let’s not forget one of the enablers was AIGs London Office selling insurance often with guarantees in excess of 130% of face value on those mortgage bundles and credit default swaps.

Yes, we have some socialists in the US and when the capitalists and socialists get together or start using each other it is as if everyone loses their brains. So, the slow-motion train wreck and Eurozone melt-down continues, who is to say if it can continue for long without falling apart, and once that engine falls off the plane, its coming in for a very hard landing. Let’s hope that doesn’t happen in 2017.

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Tips For Buying And Maintaining Shoes

Choosing a good pair of shoes and taking good care of it is an art. This article has some basic tips for you to maintain the quality of your favorite shoes. Hopefully, this will help you make your shoes stand the test of time.

1. When buying shoes

When should you try your shoes before buying them? Well, ideally, you should try them in the evening. This is because your feet are slightly bigger in size in the evening. Go to your desired store in the evening, put on the shoes you want to try and then walk around to see how you feel in them.

If you have to move around a lot during the day, we suggest that you go for instant heels as these shoes distribute your weight evenly and you feel comfortable.
2. Posture and gait

What is the right way to walk? Proper gait can make your body appear slimmer, especially if you are a woman. The idea is to keep your feet straight when walking. For each step, you may want to hold a bit long striding. Keep in mind that improper gait and posture will make you feel less comfortable while walking and it may also make your shoes wear and tear faster. Usually, the biggest reason why people don’t feel comfortable while walking is that the shoes are not the right fit for them.

3. Cleaning the shoes

For wiping stains from your leather shoes, you can use banana peels. Actually, banana peels contain certain ingredients that make it easier for you to remove stains from your shoes. On the other side, you can also go for milk to wipe the surface of the shoes.

Another good cleaning agent is vinegar. It will clean your shoes and make them shine. The great thing about vinegar is that it is better than most of traditional cleaning methods.

4. Leather shoes Upkeep

Shoes made from leather tend to get stiff. In order to soften leather shoes, you can opt for a quality absorbent pad. However, keep in mind that this method should be used occasionally as the regular use may reduce the life of your shoes.

If your leather shoes are stiff, you can cut a potato in half and dip it in the lemon juice and then clean the surface of the shoes with it. Keep in mind that placing the shoes near fire is not recommended after the application of the cleaning method.
5. Drying Wet Shoes

If your shoes get wet, lime powder is a good agent to dry them out. Lime power will also give your shoes a sweet smell. For fur shoes, you can try a dryer, and this is an ideal method for drying shoes in winter.

So, these are a few tips that you can use to buy shoes pair of shoes and then take care of them so that they will stand the test of time. Keep in mind that buying expensive shoes is not a big deal. The big deal is to take care of their maintenance and make them last longer.

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Mobile Content Market Trends and Opportunities

The mobile content market covers many forms of media such as music, text, pictures, videos, etc. These media forms can be accessed using a mobile device which can be a smartphone or tablet handheld device. Devices such as iPhone, iPad, and Android devices have transformed the way consumer access content.

Mobile Content Market Drivers and Opportunities

The demand for mobile content is growing rapidly. Various factors attribute to the growth of this market.

Market Drivers

Rapidly increasing disposable incomes, innovative products and technologies, and mobile devices with advanced features tend to boost the growth of this market. Decreasing prices with the competitor’s product with increasing mobile bandwidth and speed has also supported the growth of the mobile phone content industry.

A market intelligence firm has stated that the global and the U.S. mobile phone content market was worth $6.5 billion in 2011. It is anticipated to reach a total value of $18.6 billion in 2017, with a CAGR of 19% during the forecast period of 2011 to 2017. On the other hand, factors such as decreasing market share of U.S. sales of ringtones along with distribution and marketing challenges hamper the growth of this market. However, the industry has many opportunities which will increase the revenue shares of the market.

Joint ventures between publishers and marketers and the role of devices and network in the mobile content industry will provide further opportunities for key players in this market. In addition, trends such as growth of social networking and availability of multiple options for substitute products in mobile content industry will support the growth of the market. Key players also have untapped opportunities in the sector of free and fee-based mobile phone content services.

Segmentation of the Mobile Content Industry

The global market for this report is segmented in two major parts which are the revenue-generated and user-type. These two segments are further divided into mobile games, mobile music, and mobile video.

Dominant Mobile Games Sector

The same market intelligence company has stated that the mobile games sector is expected to be the largest segment in the industry and reach a value of $11.4 billion by the end of 2017. Mobile games sector was the largest market sector in 2011 with a revenue share of 53.3%. It is predicted that this segment will further solidify its position in the overall market with a 61.7% market share by the end of 2017. The mobile games market worldwide was worth $3.5 billion in 2011 and will amount to $11.4 billion in 2017 with a 21.9% CAGR during the forecast period.

U.S., the Dominant Regional Sector

According to geography, the global mobile device market is segmented into U.S., Europe, Asia-Pacific, and Rest of the World. The U.S. market for mobile content stood out as the largest regional market with an impressive revenue share of 30.3% in 2011. Faster adoption of mobile content in U.S. will considerably increase the market share to 41% by the end of 2017.

Mobile Content Marketing Trends

It is predicted by market analysts, that in the coming few years the mobile market’s revenue will double than the current figures within a year.

Consumer TrendsConsumers while buying mobile device content tend to compare content features, smart devices, and innovative technologies in the market. This factor tends to impact the mobile content industry greatly. The demand for mobile content will continue to grow in future as more mobile devices arrive every month on the market.

Mobile Optimized Sites Vs. Apps

In addition, the competition is growing between mobile optimized sites versus mobile-native content. This trend is one of the biggest struggles for mobile content provides whether to invest in mobile optimized sites or to invest in mobile-native content like apps.

According to Forbes, one of the key components to monetizing the mobile content is by selling apps. However, selling apps for two dollars a piece is not the only way to make apps profitable. Selling ads is one of the way companies can make profit.

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Mercedes Benz GLS : Premier Luxury SUV

American buyers can book their Mercedes-Benz GLS 2017 in December as deliveries initiate from March 2016. As of yet, no information is released regarding Australian and UK markets. Furthermore, fuel efficiency, pricing and performance are still undetermined.

Mercedes-Benz GLS 2017 is in essence a revamped GL-Class model. As per the GL strategy, all Mercedes’s vehicles including crossovers and SUVs initiate with GL-, followed by a letter, denoting the vehicle’s size. S-class includes the largest vehicles in category.

Apart from that, little is revised in GLS model, with trimmed down headlights and bumpers resembling its smaller models and LED lights are normative in Mercedes vehicles. Owners of Mercedes GLS-550 can opt for sports version for an aggressive edge.

Fast Facts

· Price: $64, 500

· Horsepower: 240-550

· Engine: 3.0 V6

Horsepower categorization Mercedes-Benz is all geared up with their engines slated to be incorporated into Mercedes-Benz GLS.

· GLS-350 BlueTEC is powered by V-6 diesel engine with turbo-boost, capable of producing 455 lbs-ft of torque and 240 horsepower.

· GLS-450 is equipped with V-6 turbo-engine, capable of producing 369 lb-ft of torque and 360 horsepower.

· GLS-550 is equipped with V-6 turbo engine, capable of producing 516 lb-ft of torque and 429 horsepower.

· The GLS-63 consists of factory-fitted V-8 turbo engine, producing 560 lb-ft of torque and 550 horsepower.

Engine categorization

The GLS model consists of the following categories:

· The GLS-350d is equipped with a 3-liter 6-cylinder engine.

· The GLS-450 is powered a by gasoline 3-litre 6-cylinder engine

· GLS-550 is equipped with 4.7 liter turbocharged 8-cylinder engine.

Miscellaneous options consist of adaptive damping options along with selectable modes, air suspension and driving modes for personal preferences.

Mercedes-Benz GLS 2017 can be facilitated with Distronic Plus, Mercedes’s own semi-autonomous cruise control system. It will operate at a predetermined speed before the driver takes control of the vehicle.

Interior

Mercedes-Benz has included subtle changes in its GL-class, updating various features from the 2013 version. The SUV class is now termed as GLS, depending upon the model of Mercedes in question. Mercedes-Benz GLS has an updated infotainment system, using trim materials and redesigned dashboard.

Mercedes GL class has been revamped for 21st century stylistic aesthetics. The infotainment screen has been redesigned into a floating tablet appearance, redefining Mercedes-Benz interiors. Furthermore, center console, instrumental panel and 3-spoke steering wheel have been redesigned. GLS models are normative with 3-rows of seats. In tech section, GLS model is remodeled with ample options. Normative tech utilities include myriad of safety systems, such as collision warning, automatic braking system and attention assistance for preventing drowsiness during driving. In case of an emergency braking, the vehicle will apply extra pressure.

Added tech galore

At an extended price, the GLS model can be bumped with impressive tech options. For an extra price, blind spot monitoring, cross-traffic detection and active lane-keep assist can be incorporated. With Active Curve System, the body rolling during taking sharp corners is reduced. Magic Vision Control facilitates spray free cleaning of windshield.

Pros

· Optimum for long-drive

· Attention-grabbing interior

· Comfortable seating

Cons

· Large size is a hindrance in driving

· Added tech can be expensive

· Driving cost is high

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